GYMBABE

Subscription Box   |   Package and Branding Design

GYMbabe is a women’s health and fitness brand that aims to help motivate and provide everything a girl could need in her fitness journey. The goal of this project was to create a new brand identity and subscription box model as well as its packaging components. This health and fitness box is customizable and delivered on a regular schedule to help women build a better routine. Products include: Athletic Apparel, Water Bottle, Protein Bar, Tote Bag, Challenge of the Month card, Health Tips of the Month Card, and Info Card.