LITTLE FRUITIES
Fruit of the Loom | Whitespace Campaign and Apparel Design
Little Fruities is a limited edition Fruit of the Loom® baby collection with products made for your babies comfort and health. The goal for this project was to identify a whitespace opportunity that would be a profitable new venture for Fruit of the Loom®. Little Fruities products include onesies, cloth diapers, swaddles, and two-piece sets that are all made with 100% organic cotton that is breathable, hypoallergenic, and safe for sensitive skin. These limited edition products will be sold through a pop up shop and promoted through Instagram and Facebook. Parents will also have an opportunity to help a child in need, for every item purchased, Little Fruities will donate an item to Newborns in Need Inc., a charitable organization that provides care necessities to agencies and hospitals serving premature, ill, or impoverished newborns.
PRODUCT DESIGN
Colorful yet subtle, childlike fruit patterns that are gender neutral for moms that are waiting to be surprised about their baby’s gender
PRODUCT PACKAGING
Eco-friendly packaging with an open window to see the patterns and feel the material. Information about the benefits of the material displayed on the front.
POP-UP SHOP
Pop-Up shop displayed in malls and shopping centers for selling Little Fruities’ Products
SOCIAL MEDIA
Promote Little Fruities products through Instagram and Facebook ads. With posts such as parent spotlights, Pop-Up Shop ads, and information about Newborn’s in Need Inc. and how purchasing from Little Fruities can help a child in need.
